Elon Musk’s X is continuing its push to bake AI deeper into the platform with two new Grok-powered features aimed at helping users reach a wider audience and edit images seamlessly.
What’s new on X?
The company has rolled out automatic translation for posts worldwide, allowing users to instantly read content in their preferred language without needing to tap on the translation option. The feature, powered by xAI’s Grok models, is designed to give posts a broader global reach while reducing friction for cross-language conversations. Users who prefer the original text can still toggle translations off on a per-language basis.
Alongside translation, X has also introduced a new in-app photo editor on iOS. The tool gives users access to basic editing options like drawing, text overlays, and blur controls for hiding sensitive information, such as faces or personal details.
The editor also utilizes AI to help users edit images with natural language prompts. According to X’s head of product, Nikita Bier, users can ask Grok to transform images in specific ways. For example, they can ask Grok to turn a regular photo into something styled like a painting. For now, the feature is limited to X’s iOS app, but Android support is coming soon.
What does this mean for users?
With these additions, X is trying to get users to spend more time inside its app instead of relying on third-party tools. Other social media platforms have released similar AI-driven translation features, and X is now joining the fray to make Grok a core part of how people create and engage on the platform.
Whether this push pays off will ultimately come down to execution. If these tools feel genuinely useful and intuitive, they could make posting and discovery smoother. If not, they risk blending into the background as features more users ignore, adding complexity without meaningfully improving the experience.
