The thought of building your own website from scratch can feel overwhelming, which is exactly why Squarespace was created. Its software allows you to build and host your website in one place. Squarespace offers a range of templates, but you can fully customize your website with designer fonts, color palettes, and images to make it your own. Now, this leading website builder is making the process more interactive—which translates into a more personalized website for you—with its new Blueprint AI (artificial intelligence) feature.
What makes this technology so valuable is that it takes your specific input to present ideas custom to you and your brand. That sounds a lot better than just using the same template every other business uses, right? And even if this is your first step into the world of AI, Squarespace makes it easy to use by guiding you through the design process step by step.
What is Squarespace’s Blueprint AI?
Blueprint AI is part of Squarespace’s new Design Intelligence initiative. It launched in all languages worldwide on September 24, 2024, making it available to individuals and small businesses everywhere. The AI technology leverages a user’s input, such as the business type and desired color palette, to generate customized recommendations. The benefit is that you still get Squarespace’s 20 years of design expertise, but now you also get cutting-edge AI technology, tailoring your experience for a branded website all your own.
How does Squarespace’s Blueprint AI work?
Let’s say you’re building a new website for your homemade candle start-up. Blueprint AI will ask about the industry of your business, your goals, your company’s brand personality, and the desired tone. Then, Squarespace’s technology offers curated recommendations for how your website should be laid out, what the color palette could look like, and what fonts will pair well.
To make the design process as easy as possible, you’ll be served real-time previews of your website as you make selections, and you can use handy features, like the one-click alternate layouts, to help you land on the right look. In no time, you’ll have a professional-grade, launch-ready website that won’t take hours upon hours of revisions.
Although Blueprint AI is doing a lot of the heavy lifting, these tools aren’t replacing your creativity—they’re helping you enhance it. Think of it as a collaboration where you and Squarespace are working toward your personal design goals. The end result will feel original while catering to the customers you have in mind.
Beyond the design element, you can continue using Squarespace AI to assist with creating your website’s copy. It takes the information you shared in the design process to write on-brand text and kick off the message you’re looking to put into the world.
How do I start using Squarespace’s Blueprint AI?
First things first: You’ll need a Squarespace template as a jumping off point. To find it, you’ll need to answer two questions: What is your website about, and what do you want to do with it? From there, you’ll decide if you want to use Blueprint AI or look through the designer template options. For that customized experience that will have you unlocking your inner creativity, go with the AI technology. The system will guide you through building the website of your dreams.
If (somehow!) you’re not yet convinced on how Blueprint AI can optimize your business, give it a try with Squarespace’s free trial or take advantage of Squarespace’s deals. New subscribers can receive 10% off any subscription plan using code DIGITALTRENDS10.
