Samsung might avoid a price hike on the upcoming Galaxy Z Fold 8, and you can thank Apple for it

Despite the rising cost of hardware components, Samsung’s next ultra-premium smartphone might not see a price hike. A new report suggests that Samsung may decide not to raise the price of the Galaxy Z Fold 8, and the reason might come down to Apple.

Apple’s first foldable iPhone could be the reason Samsung is considering keeping its upcoming foldables’ price closer to the current generation to remain competitive.

Why Samsung is making this move

Apple is widely expected to release its first foldable iPhone as early as this year. Reports are suggesting that Apple is increasing its initial production plans. It might be scaling from around 8 million units to as many as 15 million units as confidence in the new product grows.

Early rumors hinted that the foldable iPhone could cost around $2,400, but more recent estimates point to a more reasonable $2,000 price tag. Around this price range, Samsung’s Galaxy Z Fold lineup becomes a competitor. So if Apple actually does end up launching its first-ever foldable phone, Samsung might be compelled to keep the Galaxy Z Fold 8 price steady to stay competitive.

But it’s not an easy decision

Holding the price steady might be challenging for Samsung. The rising costs for memory chips and application processors have already pushed the company to increase prices for some other devices, including the Galaxy S26 lineup. The Galaxy Z Fold 8 is rumored to employ new tech for a crease-free display experience, so a price hike was more or less expected.

But to help control costs, Samsung is reportedly adjusting its supply chain and sourcing more components from Chinese suppliers for the upcoming foldable. While this likely won’t make it any more affordable, the Galaxy Z Fold 8 would at least seem competitive compared to the foldable iPhone.