You’ve probably come across LinkedIn posts that sound way too polished. These feel inauthentic while trying to sound motivational and strangely empty. The kind that turns a basic workplace thought into five neat paragraphs that push a fake lesson, and a comment section full of robotic applause.
Well, LinkedIn is now calling this a problem. The platform says it is taking new steps to reduce the reach of what it calls “AI slop,” referring to low-effort, AI-generated content that may sound clean on the surface while offering little original thought, expertise, or lived perspective.
How LinkedIn is cracking down on AI noise
LinkedIn’s Laura Lorenzetti says AI can be useful for refining language, although posts and comments still need to reflect the person behind them. So the company is building technology systems with its editorial team to identify signals of generic AI content. These systems are being trained to distinguish between posts that add perspective, context, or expertise and posts that feel repetitive, polished, and empty.
It doesn’t apply to full posts as the new system will recognize and act on comments created at scale using automation tools. These will include comments that have little to no human involvement. LinkedIn is also targeting replies that merely restate the original post without adding anything of substance.
AI slop is getting buried
LinkedIn isn’t saying every AI-assisted post will be punished. The focus is to make AI-generated content less present. When the platform detects such posts, it will be less likely to distribute it beyon the poster’s immediate network.
LinkedIn mentioned that early testing has been encouraging, with its systems correctly identifying generic content 94% of the time. The company also says members are already seeing fewer of these posts from outside their networks.
Alongside this, verification is playing a big role in fighting bots and fake AI profiles as well. With more than 100 million verified members, this could reduce the exhausting AI noise from dominating users’ feeds. It’s about time LinkedIn has started its fight against AI, with other companies like Meta and YouTube also readying tools against the avalanche of AI-generated content.
