Meta just expanded Instagram for TV to Samsung Smart TVs across the US, rolling out a bunch of new features built for group viewing. With Samsung now on board, Instagram for TV has officially landed on the three biggest connected TV platforms in the country.
Everything new in Instagram for TV on Samsung
The Samsung rollout covers TVs from the 2020 model year and newer, joining Amazon Fire TV, where Instagram for TV debuted back in December 2025, and Google TV, added in February 2026.
Instagram is also testing interest based channels that group Reels by category, like comedy, sports, or your favorite creators, so you can skip the usual back and forth over what to watch.
You can also cast Reels straight from your phone to your TV, including anything saved in your Saved tab, a feature already live on Fire TV and Google TV. Instagram is also testing a dedicated home for horizontal video, acknowledging that vertical phone content does not always translate well to a living room screen.
The real game changer: episodic series and live TV
Here’s where things get exciting. Meta is exploring longer form creator content, multi-part episodic series, and Live on TV, which would bring real time creator broadcasts to your television for the very first time.
This longform content builds directly on Series, a feature Meta began testing on mobile in early June that lets creators group Reels into sequential episodes with their own dedicated hub.
None of these formats has a confirmed launch date yet, and Meta says it is still working closely with creators to figure out what actually works on a TV screen versus a phone. If this all comes together, your next favorite show might just start as an Instagram Reel.
