Amazon just rolled out its most significant visual search update with a bunch of new features across its shopping app, covering everything from how you search to how you browse results.
Every new visual search feature Amazon just added to its shopping app
The search bar on Amazon app now generates AI product images in real time as you type, giving you a visual shorthand for products you cannot quite describe in words.
Amazon Lens has also arrived on the iPhone lock screen with a dedicated widget, letting you search for anything you spot in the real world without opening the app.
Lens Live is a new AI-powered camera experience that instantly scans whatever your camera is pointed at and surfaces matching products in a swipeable carousel at the bottom of the screen.
Visual Suggestions shows descriptive image filters below the search bar as you type a broad term like “flannel shirt,” letting you tap the closest match to instantly narrow your search results.
Circle to Search lets you upload any photo to Amazon Lens and draw a circle around a specific item to find it directly, and resize, reposition, or shift focus to a different item entirely.
Product videos now appear inside search results for home items, appliances, toys, and electronics, so you can watch before you click without ever leaving the results page.
The More Like This button lets you tap any product image in search results to instantly surface similar items, useful when you love the look of something but want a different color, length, or style.
To round things out, you can now add descriptive text to any image you upload to Amazon Lens, specifying details like brand, material, or dimensions to further narrow down results.
Why this update matters
Visual searches on Amazon have grown 70% year over year, and these new features are Amazon’s way of saying that typing keywords into a search bar is so last decade.
Whether you are circling items in photos, watching product videos without clicking through, or letting AI fill in the visual blanks, Amazon is betting that showing is faster than telling. With Prime Day going live from June 23 to 26, you are going to have plenty of chances to put all of this to the test.
