Bluesky just unveiled a new AI app called Attie, and it does something most social platforms refuse to let you do. It hands you the keys to your own algorithm.
You build custom feeds by chatting with Attie like you would any other AI assistant. Tell it what kind of content you want to see, and it creates a personalized timeline on the spot. No coding, no complicated settings. The announcement came over the weekend at the Atmosphere conference, where attendees got first access to the private beta.
Attie runs on the AT Protocol, Bluesky’s open social framework. That means it pulls from your activity across the whole ecosystem, not just one walled garden. The idea is simple, take algorithmic power away from platforms and put it in users’ hands.
Build your feed by just talking to it
Sign in with your Atmosphere login, the same one you use for Bluesky or any other app built on the protocol. Attie already understands what you’ve been talking about and what you tend to like, because the system shares data openly across apps.
From there, you can ask Attie what posts you might want to see or repost. Tell it to curate a feed around a specific topic, a certain vibe, or a mix of accounts you follow. The app builds that feed instantly.
Interim CEO Toni Schneider calls it the start of a shift where more people can build on top of the Atmosphere without writing code.
A deliberate push against big tech’s AI playbook
Major platforms are racing to stuff AI into their products, but often in ways that serve the company first. Jay Graber, who stepped down as Bluesky CEO to focus on building, put it bluntly. AI is being used to increase time spent in apps, harvest data, and control algorithms.
Graber now serves as chief innovation officer, and Attie is her first project since the shift. She said AI should serve people, not platforms. An open system like the AT Protocol puts that power directly in users’ hands.
Schneider added that Attie is an AI product built to be people-focused. The team wants to use AI for things that actually benefit users, not just keep them scrolling. It’s a deliberate contrast to how Meta and others are approaching the same technology.
What comes next and what it might cost
Attie is in private beta, starting with Atmosphere conference attendees. The company hasn’t announced a wider release date yet, and it’s still deciding whether the app will eventually carry a fee.
For now, the focus is on getting Attie into more hands and expanding what it can do. The long-term plan includes letting users vibe-code their own full social apps, not just custom feeds. If that happens, Bluesky’s open protocol could start looking less like a single social network and more like a foundation for something much larger.
