Spotify Premium is about to get more expensive from next month. As mentioned in an official press release, the music streaming platform will increase its subscription price from $11.99 per month to $12.99 per month.
The new subscription rate will be applicable from February 2026 in the United States, Estonia, and Latvia. Premium subscribers in the regions “will receive an email explaining what this update means,” over the next month.
As always, the price increase is to “continue offering the best possible experience and benefit artists.”
This is the second increase in a year
The revision comes after the streaming platform outperformed the Wall Street expectations for the third quarter in 2025 (between July and September).
The company reported earnings per share of €3.28, higher than the expected €1.97. Further, the total revenue stood at €4.27 billion (0.03 billion higher than the analysts’ prediction). Premium revenue also grew 9% in the quarter (via CNBC).
However, despite doing well in the last quarter, the company issued weak guidance for the fourth quarter, i.e., from October to December 2025. The company expected less revenue growth and/or fewer new subscribers.
Hence, the hike from $11.99 to $12.99 (about 8.3%) could be to stabilize overall revenue in the region amid weakening growth and fewer subscriber additions. However, now the service is $2 more expensive (on a monthly basis) than Apple Music and YouTube Music, two of its closest rivals.
Before this, the company increased the subscription price from $10.99 to $11.99 in June 2025 (seven months ago), roughly two years after the price was revised to $10.99. Hence, this is the second price hike within a year. In the company’s native market, the individual Premium plan costs €11.99 (revised in August 2025).
Even though Spotify delivered strong financial results in the third quarter of 2025, repeated price hikes could annoy subscribers and test their loyalty to the platform.
Whether higher per-user revenue can compensate for moderate subscriber growth, whether it helps sustain market leadership is something we’ll find out in the future.
