Instagram is making its way to yet another screen, and this time, Apple TV is getting a taste of the Reels rabbit hole. The company has launched a dedicated Instagram app for Apple TV, bringing Reels, longer videos, and live shows to the big screen. So, if watching one quick clip on a phone somehow turns into an hour of scrolling, there’s now a much larger screen for that.
Instagram brings Reels and more to Apple TV
The new app lets users watch videos from their favorite creators, discover new content, and resume watching across devices. Instagram is pitching the experience as something to enjoy with friends and family, rather than keeping everyone hunched over their own phones. The app appears to have launched on October 23, with its arrival spotted through Apple’s App Store listing.
The launch also expands Instagram’s push into the living room. The company first tested its TV app on Amazon Fire TV devices in December 2025, followed by Google TV in February 2026 and Samsung smart TVs in June. Those versions focused on Reels arranged into interest-based channels, with videos playing automatically. The Apple TV app also lists longer videos and live shows, reflecting Instagram’s broader ambitions beyond short clips.
How to watch Instagram on Apple TV
Getting started is straightforward: find Instagram in the Apple TV App Store and install it. The app requires tvOS 26.0 or later, so older software may need an update before the Reels marathon can begin.
Instagram’s arrival gives Apple TV owners another way to watch creator content without passing a phone around the sofa. Whether that’s a better way to enjoy funny clips together or simply a recipe for the entire household to lose an evening to the algorithm is another question. Either way, the TV is officially part of Instagram’s scrolling territory now.
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