Instagram testing unskippable 'Ad Break' feature: Report

Hindustan Times Tech Posted By HT Tech Published Jun 04, 2024

Meta's Instagram is reportedly testing Ad Break with select users, potentially interrupting the user experience.

Photo Credit: Unsplash

According to Android Authority, these ads may require users to view them for 3-5 seconds before resuming scrolling.

Photo Credit: unsplash

Meta relies on ad revenue, in-app purchases, and subscriptions for income.

Photo Credit: Unsplash

User feedback on platforms like Reddit and X (formerly Twitter) highlights concerns about the new ad format.

Photo Credit: Unsplash

Some users have shared screenshots showing a three-second Ad break with sponsored content.

Photo Credit: Unsplash

Details about the change are expected to be provided through Instagram, with users being informed about the need to view ads before continuing browsing.

Photo Credit: Unsplash

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Instagram testing unskippable 'Ad Break' feature: Report

Meta's Instagram is reportedly testing Ad Break with select users, potentially interrupting the user experience.

According to Android Authority, these ads may require users to view them for 3-5 seconds before resuming scrolling.

Meta relies on ad revenue, in-app purchases, and subscriptions for income.

Sponsored content resembling regular posts is already in use by the company.

User feedback on platforms like Reddit and X (formerly Twitter) highlights concerns about the new ad format.

Some users have shared screenshots showing a three-second Ad break with sponsored content.

Details about the change are expected to be provided through Instagram, with users being informed about the need to view ads before continuing browsing.