ŌURA has announced a major update to its smart ring platform, introducing new features focused on hormonal health. The company is rolling out Hormonal Birth Control support and Menopause Insights globally starting May 6, marking a significant expansion of its women’s health capabilities.
A Shift Toward More Personalized Health Tracking
The update brings two key additions. First, Hormonal Birth Control support builds on Oura’s existing Cycle Insights feature. It allows users to log different types of contraception, including pills, patches, IUDs, and implants, and track how these methods affect metrics such as body temperature, sleep, and recovery. The goal is to provide a clearer connection between hormonal changes and daily physiological data, an area that has traditionally lacked detailed tracking tools.
The second addition, Menopause Insights, focuses on perimenopause and menopause – phases that are often underrepresented in digital health tools. At the center of this feature is a proprietary Menopause Impact Scale, designed to assess how symptoms affect daily life. Users receive a personalized dashboard that tracks patterns over time and links symptoms with biometric data collected by the Oura Ring.
Why This Matters Now
The update highlights a broader shift in the health tech industry toward more personalized and data-driven insights. Hormonal health has historically been treated as a secondary focus in both medicine and technology, despite affecting a large portion of the global population.
By integrating hormonal context with continuous biometric tracking, Oura aims to address this gap. The company positions these features as tools that move beyond generic symptom tracking, offering more structured and individualized insights. This approach could improve how users understand long-term changes in their bodies, especially during complex life stages like menopause.
What It Means for Users
For users, the new features provide a more detailed view of how hormonal changes influence everyday health metrics. Instead of relying on isolated data points or general advice, users can track patterns over time and relate them to their personal experiences.
The platform also enables users to share this data with healthcare providers, potentially improving consultations and treatment decisions. In the U.S., Oura is partnering with healthcare provider Twentyeight Health to offer integrated access to contraception services, including virtual consultations and prescriptions.
What Comes Next
These additions are part of Oura’s broader strategy to build a comprehensive women’s health ecosystem. The company has already introduced features such as Cycle Insights, Fertile Window tracking, and Pregnancy Insights, along with an AI model designed to interpret women’s health data.
Oura is also working with clinical partners and research organizations to expand the use of its biometric data in real-world healthcare settings. As these efforts continue, the company aims to position its platform as a long-term health companion that adapts to different stages of life, from early cycles to menopause and beyond.
