TV deals are running deep across several retailers, and the current lineup covers a lot of ground. Whether you’re after a budget-friendly 4K upgrade, a first-time OLED, or something genuinely enormous for a living room overhaul, there’s a deal here that’s hard to argue with. Here’s what I’d recommend looking at:
Best TV deals at a glance:
At under $180 for a 55-inch 4K TV, the Insignia F50 is the kind of deal you pick up for a bedroom, guest room, or any space where you want a capable screen without spending serious money. It runs Fire TV natively with Alexa voice control built in, so you’re getting a fully functional smart TV out of the box. The picture quality won’t compete with the OLED picks further down this list, but at this price that’s not the point. If you just need a solid 4K screen that works, this is a very easy call at $179.98.
Insignia 65-inch F50 4K Fire TV: $269.99 (was $449.99)
For $90 more you get a full 10 extra inches of screen, which makes the 65-inch F50 an even more compelling pick if the room can accommodate it. The same Fire TV platform and Alexa integration carry over, and at $269.99 for a 65-inch 4K set this is among the more competitive budget TV prices around. Good value for a living room secondary setup or anywhere you want size without the premium price tag.
Hisense 85-inch U6 Mini-LED 4K Smart TV: $899.96 (was $1,197.99)
The Hisense U6 is where this list starts getting interesting. You’re getting an 85-inch Mini-LED panel with QLED, native 144Hz, Dolby Vision IQ, Dolby Atmos, and HDR10+ support at under $900. The 144Hz refresh rate makes this genuinely useful for gaming as well as watching, and the Mini-LED backlighting gives it a noticeable edge in contrast and brightness over standard LED panels. For anyone who wants a genuinely large screen with a meaningful spec sheet, this is the deal to look at in this roundup.
TCL 98-inch Q6 QLED Google TV: $1,299.99 (was $2,999.99)
A 98-inch TV for $1,299 is not something you see often. The TCL Q6 is a QLED panel running Google TV, which means a broad app selection and a familiar smart TV experience. At full price, getting close to $3,000 for a 98-inch TV was already reasonable by big-screen standards. At $1,299, this is one of the most dramatic price cuts in the roundup, and if you have the wall space and the right room for it, there’s nothing else on this list that competes for sheer cinematic scale at anywhere near this price.
LG 48-inch B5 OLED: $599.99 (was $1,299.99)
The LG B5 is the entry point into LG’s 2025 OLED lineup, and $599.99 for a 48-inch OLED is genuinely low for what you’re getting. OLED panels offer per-pixel lighting, which means true blacks and contrast that no LED or Mini-LED panel can fully replicate. The 48-inch size is also worth flagging: it’s large enough for a living room but compact enough to work on a desk or in a smaller space, which makes it one of the more versatile picks on this list. At $700 off, this is the deal I’d recommend most readily for anyone who’s been waiting to make the jump to OLED.
Samsung 65-inch S84F OLED: $899.99 (was $1,999.99)
Samsung’s S84F brings the company’s QD-OLED technology to a 65-inch screen at just under $900, which is a significant drop from the $1,999.99 list price. QD-OLED combines the contrast and black levels of OLED with quantum dot color technology, which pushes brightness and color volume higher than conventional OLED. The Vision AI features handle picture optimization automatically, and Tizen remains one of the more polished smart TV platforms available. For a primary living room TV where picture quality is the priority, this is a compelling option at this price.
If the 48-inch B5 is the entry point, the 77-inch version is the one that makes the most sense for a dedicated living room setup. At $1,499.99 against a $2,999.99 list price, you’re getting the same per-pixel OLED picture quality, the same webOS platform, and LG’s AI-assisted picture processing at exactly half price. A 77-inch OLED at $1,500 would have been an exceptional deal two years ago; right now it’s one of the better value propositions in the premium TV space. If you’re setting up a main viewing room and want a screen that will hold up for years, this is the one I’d put at the top of the list.
The bottom line
There’s a lot to choose from, but a few deals stand out. The LG B5 OLED at $599.99 is the pick for anyone ready to step up to genuinely premium picture quality without breaking the budget. The TCL 98-inch at $1,299.99 is an extraordinary value for the screen size. And if you just need a no-fuss 4K TV at a low price, either Insignia is worth grabbing without much deliberation.
