The giant metaverse platform is huge with kids and getting more popular with adults.
Roblox is a massive app — as of September 2023, Roblox says it has more than 65 million daily active users — and it’s becoming an increasingly interesting platform to watch amid growing competition from social and metaverse platforms like Epic Games’ Fortnite and Meta’s Horizon Worlds.
While Roblox has traditionally been associated as a platform for kids, the company has done a lot of work as of late to make it more appealing to older audiences. The platform now allows developers to make experiences that are exclusively accessible to users that are 17 and over, for example, and is introducing its own spin on video chat. It even has ambitions to be a place where adults can meet and date.
The company is also investing heavily into generative AI tools to help creators make experiences more easily, including a new Roblox Assistant AI chatbot.
Here’s all of our coverage of Roblox.