If you’ve ever stared at a paper loyalty card and wished your iPhone could just store it digitally, Bloomberg’s Mark Gurman has dropped a key update for you. Apple is developing a “Create a Pass” feature for the Wallet app as part of the iOS 27 update.
The feature will let users build and digitize their own passes directly on their iPhones without waiting for businesses to add official Wallet support.
What can you actually do with the new Wallet feature?
Per the report, the feature covers the passes that matter the most in daily life. These include digital tickets, reward cards, gift cards, and other membership passes (likely gym, libraries, etc.).
You should be able to access it via two entry points. First, the “+” button in the Wallet app, and second, through the page where the credit cards are normally added. Once inside, the interface prompts users to “create passes for tickets, memberships, gift cards, and more.”
You can either build a pass from scratch or point your iPhone camera at a QR code and generate a custom digital pass. The feature is specifically designed for situations where a service provides a QR code for entry but hasn’t implemented native Apple Wallet support.
This is not the first time we’re hearing about it
Further, you should also be able to use the customization tools to adjust styles, images, colors, and text fields to tailor what each pass displays. For now, the company is testing three template options: Standard (orange) as the default, Membership (blue) for gyms and access-based venues, and Event (purple) for games, movies, and other ticketed occasions.
Back in April 2026, Apple’s own back-end code referenced a feature for converting physical passes into digital Wallet entries. Gurman’s latest report now reveals more details about it, including the name and the color-coded system.
It’s worth noting here that Google Wallet has offered the user-generated pass support for quite some time. In addition, several third-party tools allow users to digitize their physical passes into digital ones that can be stored on iPhones. Apple is just closing the gap to bring parity and address the user demand.
